News.

Last week, our team joined the Superdrug Supplier Conference to gain insight into their evolving priorities and upcoming opportunities in the health and beauty world. 

A clear focus emerged around innovation: bringing genuinely new and exclusive products to market, building routines rather than standalone purchases, and creating propositions that give customers a reason to come back. 

As a business focused on bringing innovative health and beauty brands to UK consumers, it's encouraging to see continued investment in newness and a real appetite for ideas that can help grow the category. 

We left with plenty to think about and look forward to working together to turn these opportunities into growth across health and beauty in 2027 and beyond.